Where To Find The Best Instagram-Worthy Spots in Florence
Florence feels like stepping into a living masterpiece, and I can’t help but be in awe of how history, art, and beauty are woven into every part of the city. Every building, statue, and cobblestone was selected intentionally, making it one of the most popular destinations in Italy. The beauty of Florence is unmatched, with the rolling hills of Tuscany creating a stunning backdrop that makes the city feel even more magical. It’s impossible not to fall in love with this place. During my travels here I’ve found some of the best Instagram worthy spots in Florence and the exact location where to find them, so you can skip the hassle and head straight to the best photo ops!
But beyond its world-famous museums and landmarks, it’s the city’s charm, vibrant energy, and stunning vistas that captivate every traveler. Whether you’re wandering through bustling piazzas, savoring gelato by the Arno River, or watching the sunset from Piazzale Michelangelo, Florence offers an unforgettable experience for every moment—and every photograph.
To help you make the most of your visit, I’ll share where to find the 10 best Instagram-worthy spots in Florence that are guaranteed to elevate your travel photos and leave you in awe.
Piazzale Michelangelo
First on the best Instagram worthy spots in Florence that you must add to your list is Piazzale Michelangelo. If you’re searching for that postcard-perfect view of Florence this is the spot. Perched high above the city, it offers sweeping panoramic views of the Duomo, Ponte Vecchio, and the rolling Tuscan hills in the distance. Sunset here is pure magic, with the sky painted in warm hues as the city lights begin to twinkle. Bring a bottle of wine, sit on the steps, and watch Florence glow below you.
Why it’s Instagram-Worthy:
Offering panoramic views of the entire city, Piazzale Michelangelo is the perfect spot to capture Florence’s iconic skyline.
Best Time to Visit:
Sunset, when the golden light bathes the city. (But heads up it can head super crowded so if you want to skip the crowds then it’s best to visit at sunrise to have it all for yourself!)
Address:
Michelangelo Square – 50125 Florence
The Florence Cathedral’s (Duomo)
Second on the best Instagram worthy spots in Florence that you can’t miss is the Florence Cathedral, or Santa Maria del Fiore. A masterpiece of Gothic architecture and a symbol of the city’s artistic and engineering brilliance. Construction began in 1296 under Arnolfo di Cambio, but it’s Filippo Brunelleschi’s dome, completed in 1436, that truly defines the skyline. This massive dome, the largest of its kind at the time, was an engineering marvel that showcased Florence’s innovative spirit during the Renaissance. The marble façade, with its shades of green, pink, and white, looks like something straight out of a fairytale. Every detail, from Giotto’s elegant bell tower to the ornate bronze doors, reflects the ambition and creativity that made Florence a beacon of art and culture.
Why it’s Instagram-Worthy:
The intricate details of the Florence Cathedral, including its stunning red-tiled dome and beautifully frescoed interior, are a photographer’s dream.
Best Time to Visit:
Early morning to avoid crowds.
Address:
Via dei Servi 8 – 50122 Firenze
Ponte Vecchio
Third on the best Instagram worthy spots in Florence is the Ponte Vecchio. This is more than just a bridge—it’s a symbol of Florence’s history and charm. Spanning the Arno River, it’s lined with vibrant shops and bustling with activity. While it’s beautiful any time of day, it truly shines at sunset. The warm glow of the sun reflects off the water, creating a dreamy scene that’s perfect for photos. For the best shot, head to the nearby street that runs along the Arno River to capture Ponte Vecchio with the sunset lighting upon the beautiful bridge.
Why it’s Instagram-Worthy:
This historic bridge over the Arno River, lined with shops, offers magical reflections during sunset.
Pro Tip:
Capture the bridge along the Arno river or from Ponte Santa Trinita for a picturesque shot.
Address:
Ponte Vecchio, 50125 Florence, Italy
Boboli Gardens (Giardino di Boboli)
Fourth on the best Instagram worthy spots in Florence is Boboli Gardens. If you’re needing to escape the hustle and bustle of the city, then this is the place for you. This expansive green space behind Pitti Palace is filled with manicured lawns, grand fountains, and classical sculptures. As you wander through its pathways, you’ll discover hidden grottos and terraces offering lovely views of Florence. It’s a peaceful retreat that feels like a journey back to the Renaissance, with endless photo opportunities at every turn.
Why it’s Instagram-Worthy:
This expansive garden behind Pitti Palace offers manicured lawns, fountains, and sculptures, with beautiful views of Florence.
Best Time to Visit:
Early morning for fewer crowds.
Address:
Pitti Square, 1 Romana Street, 37/A – 50125 Florence
The Statue of David (Galleria dell’Accademia)
Fifth on the best Instagram worthy spots in Florence is the Galleria dell’Accademia. Seeing Michelangelo’s David in person is an unforgettable experience. Standing over 17 feet tall, this masterpiece of Renaissance art is a testament to human beauty and strength. The details are mesmerizing—from the veins on his hands to the intense gaze in his eyes. Whether you’re admiring it up close or from different angles in the gallery, David is a must-see (and must-photograph) when in Florence.
Why it’s Instagram-Worthy:
Michelangelo’s David is a true masterpiece, offering incredible detail and emotion.
Pro Tip:
Take photos from various angles to capture its remarkable features.
Address:
Ricasoli Street, 58 – 50122 Florence
Skip the line: Uffizi and Accademia Small Group Walking Tour
— Visit Florence’s top two museums in a single day
Get the benefits of a small-group tour at an affordable price point with this best-of-Florence sampler limited to just 10-15 people. Hear the stories behind Michelangelo’s ‘David’ at the Accademia, marvel at the massive Duomo, and step inside the palatial Uffizi Gallery, all without waiting in the notoriously long lines
Wine Windows (Buchette del Vino)
Sixth on the best Instagram worthy spots in Florence is Florence’s buchette del vino (wine windows). They are a charming reminder of the city’s past, and the one at Osteria Belle Donne is a standout with beautiful flowers above. Through this tiny, historic window, you can order a glass of wine or a spritz, just like Florentines did centuries ago. It’s a fun, quirky photo opportunity and a chance to sip on a piece of Florence’s history. Cheers to that!
Why it’s Instagram-Worthy:
This quirky wine window allows you to order a glass of wine through a small opening in the wall—perfect for a fun, historic photo op.
Best Spot:
Look for wine windows at Osteria Belle Donne
Address:
Via del Pignone, 6, 50122 Florence, Italy
Officina Profumo Farmaceutica di Santa Maria Novella
Seventh on the best Instagram worthy spots in Florence is one of the oldest pharmacies in the world. Step into a world of elegance and history at Officina Profumo Farmaceutica di Santa Maria Novella. Founded in 1221, this luxurious space is filled with marble counters, ornate decor, and shelves lined with exquisite perfumes and beauty products. Every corner of this historic apothecary feels like a work of art, making it a unique and beautiful spot for photos. This is also the location where I found my signature scent (Angeli Di Firenze) and hopefully where you’ll find yours too!
Why it’s Instagram-Worthy:
This historic pharmacy, founded in 1221, is a beautiful and fragrant hidden gem. The stunning interior, with its marble counters, antique decor, and classic apothecary jars, feels like stepping into another era. It’s the perfect place for a photo with a touch of elegance and history.
Pro Tip:
Explore the grand botanical garden inside and take a moment to enjoy their signature perfumes and products.
Address:
Via della Scala, 16, 50123 Florence, Italy
Piazza della Repubblica
Eighth on the best Instagram worthy spots in Florence is the lively and elegant, Piazza della Repubblica. This is a central hub in Florence where history meets modern life. The grand archway, historic cafés, and charming carousel make it a picturesque spot for photos. By day, it’s bustling with street performers and visitors, while at night, the square is beautifully illuminated. Grab a seat at a café, people-watch, and snap a shot of the vibrant atmosphere.
Why it’s Instagram-Worthy:
Piazza della Repubblica is one of the main squares in Florence, a lively spot filled with historic cafés, street performers, and elegant architecture. The carousel in the center and surrounding arcades make for a charming and picturesque backdrop.
Best Time to Visit:
Golden hour for soft, warm lighting or after dark when the square comes alive.
Address:
Piazza della Repubblica, 50123 Florence, Italy
View On ART Rooftop
Nineth on the best Instagram worthy spots in Florence is one of the best rooftop views in Florence, View on Art. This hidden gem offers an up-close look at the Duomo and a stunning panorama of the city. It’s the perfect spot to enjoy a drink while soaking in the breathtaking scenery. Whether you visit during the day, at golden hour, or after dark when the city lights sparkle, the view here is simply unforgettable.
Why it’s Instagram-Worthy:
Located in the heart of Florence, the View on Art Rooftop offers a stunning panoramic view of the city, including the Duomo, the Palazzo Vecchio, and the Arno River. The combination of art and breathtaking views makes it the perfect place for photos.
Best Time to Visit:
Anytime, but Sunset is when the city is bathed in soft warm light.
Address:
Via Dei Medici 6 – 50123 Florence
Piazza Santa Maria Novella
Tenth on the best Instagram worthy spots in Florence and lesser-known yet stunning spot is Piazza Santa Maria Novella. The first thing that grabs your attention is the breathtaking Basilica of Santa Maria Novella, with its striking black-and-white marble façade—a perfect backdrop for a stylish, symmetrical shot. The Renaissance design, framed by the green lawn and vibrant flower beds, gives the square a serene yet lively vibe. Unlike the bustling Piazza del Duomo, this piazza feels more relaxed, making it an ideal spot to sit, soak in the atmosphere, and capture candid moments without the constant rush of tourists.
Why it’s Instagram-Worthy:
This elegant square offers a stunning backdrop with the iconic Santa Maria Novella church as its centerpiece. The harmonious blend of Gothic and Renaissance architecture, coupled with the open space and vibrant atmosphere, makes it a perfect spot for capturing both architectural beauty and candid street shots.
Best Time to Visit:
Morning, when the light softly illuminates the church, or late afternoon for a warm, golden glow.
Address:
Piazza di Santa Maria Novella, 50123 Florence, Italy
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